The history of Suntory, the Japanese brewing and distilling company, dates back to 1899. Suntory began producing Japanese Whisky in 1923 and today, they’re one of the main powerhouses in producing and distributing both alcoholic and non-alcoholic beverages.
The name ‘Suntory’ was brought to the attention of the Western world with Sophia Coppola’s Lost in Translation (2003), a movie in which Bill Murray plays an actor that goes to Tokyo to shoot an advertisement for Suntory’s Hibiki 17 year whisky.
Before the time of television, Suntory created advertisements for their whisky in print. With a flair for quirky and abstract designs, the vintage ads date back to the 1960’s, promoting the Akafuda whisky. Although these designs wouldn’t seem out of place in Japan today, it’s interesting to see how some of the ads were directed towards Japan’s non-Japanese youth.
Images Courtesy Voices of East Anglia